Today, Information and Communication Technologies (ICT) are almost underpinning all areas of your life. It may be apparent or not but does it need to be frustrating or boring? How do you react when some clerk just tells you: "It's not me, it's the computer!" ?
How can ICT deserve the passion and creativity that the media creators put in? Well, advertisements and media are all around us and we receive thousands of messages every where we turn.
It could seem overwhelming but think about it, it doesn't have to be
intrusive and disruptive all the time.
With the arising of Social Networking, the constant expansion of Mobile communication and other Skype, MSN, SMS,
you name it.
it's difficult to hide and be left alone. Do you always succeed to find what you where looking for on the web with all the distractions
that just flourish on most of the pages you come across.
All the new equipment and gadgets you own now have all a switch off
button, so you can claim back your freedom at any time. This could be a
bit extreme, these gadgets can benefit you and make you more effective
and productive when you are in control. The difficulty is that you can't
switch your senses and your conscience and marketers have fully
understand that.
I designed a new project called MIXWEB for which I have publish a patent. This project defines an innovative way to produce real time multimedia contents including audio, video, texts, interactivity relying on a distributed and secure architecture. As the project was too early to work properly at this time due to the Internet limitations, I decided to focus on the immediate part of the project which is the user interface. This led to implement richmedia programming detailed in a another page of this site. Richmedia implies to deal with many different multimedia objects such as video clips, audio elements, graphics, photos, texts, interactive objects, etc. All these objects may be used and reused as needed and some of them may have rights to take care of, legal aspects, financial aspects as well as technical aspects. This is in fact very similar to Asset Management (Configuration Management as described in ITIL). The link between ITIL and DAM/MAM was then obvious. Joining the AES (Audio Engineer Society), I discovered that the Media Industry was not yet ready to implement MAM as it should be done. My own project is only thinkable if real and effective Digital Asset Management is implemented from the start. Otherwise, it can rapidly evolve in huge mess of multimedia objects. I then conducted a thorough study of the DAM/MAM market to discover that the actual Software offering is still rather poor in terms of features and functionalities especially for richmedia producing. Most of the tools available today on the market provides partial Media Asset Management for production teams and mainly for video. Although, a set of tools may be used to fullfil more or less the needs, the processes are mostly manual and lacks true integration. So I designed a new concept for MAM applied to the multimedia/richmedia entreprise management which relies on the experience gained by practicing ITIL on "traditional" IT infrastructures.
The term richmedia is used for many things today and most of the contents existing today are based on Macromedia Flash or Shockwave, Microsoft Windows Media, SMIL (Real Networks), Apple QuickTime and Java. My own definition is Enrichment of a specific media. That leans that if you consider one media (audio for example), this media should remain the main component of the content. Then it can be enhanced with text for example (like captioning or karaoke). In a second step, you may add photographs or graphics (like adding PowerPoint slides on a conference speech). In another step, you may add video on the whole content or only on a part of it. In another step, you may wish to add Internet links to a web site (the site of the speaker company). You may wish to e-commerce links to incite listeners to buy a product that the speaker is talking about. You may wish to add logos, speaker's CV, etc. In the end, your original audio content will be enhanced with many different objects, each one for a specific purpose, but guess what, the main component is still audio. In fact, you can suppress all the surrounding stuff without breaking or denaturing the audio. Fantastic, I just describe what Digital Radio is! Audio, with other objects designed to support audio! But audio nonetheless!! Then, why spend so much designing additional stuff that are necessary? The answer to this question is described in the pages of this site. Have a look at Radio InvenT and LE Radio to discover the added value that can be achieved using richmedia rather than pure audio. One of the main purpose of richmedia today is to ally e-commerce and media. This applies to radio, TV and mobile phones of course. For this, there are different marketing approaches. It's rather obvious on mobile phones where users will receive richmedia contents for which they have paid for because it's a one-to-one model. Things become more challenging with radio and TV as it is a broadcast technology and most of the time the user will not pay to get content. The richmedia concepts and contents are labelled with the mark V8 Sounds & Bytes on my site. The MIXWEB project includes this particular marketing and e-commerce approach especially designed to be used on Digital Radio, Internet (wired and wireless) and mobile phones.
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